MUKILTEO, WA USA (January 23, 2018)—Rane DJ (Rane), the established innovator in the DJ industry, noted for their standard-setting solutions coupled with unequalled reliability and customer service, today announced the introduction of a new family of important and exciting Battle Ready products for the professional DJ market. These new models are a dramatic and impressive statement strengthening Rane DJ’s position at the forefront of the DJ Stage—and a strong recognition of the ever-growing importance and prominence that DJ gear holds in the NAMM community.
The SEVENTY-TWO Battle Mixer
Recognizing an unfulfilled need in the market for a bulletproof tabletop battle mixer, Rane DJ focused its unmatched Seattle-based engineering capability on the problem and created a new model of unrivaled performance and innovation. With incredibly high build quality in terms of component selection and its all-steel construction, this mixer solidifies Rane DJ’s reputation as the premier mixer brand for turntablists.
The Rane SEVENTY-TWO has been designed in collaboration with DJs and their crews all over the world. This Battle Ready flagship offers the high standards of performance and construction that people rightly expect from Rane, along with ground-breaking technology.
With the RANE SEVENTY-TWO, dual DJs can battle it out with their own laptops simultaneously through the two USB computer connections. With a brand-new 4.3-inch color touch screen interface, the Seventy-Two not only shows Serato DJ’s moving waveforms and their cue points, but also brings a much-needed interactive experience to FX workflows, with two internal FLEX FX engines and stacked Serato DJ Effects.
Importantly, the Seventy-Two will be the first time that users will experience Rane’s brand-new Mag THREE Fader. Dramatically updating their patented, industry-changing Mag Fader design, the new Mag THREE Fader offers a unique touchless, tension-adjustable fader with perfect tactile feel and precision, combined with a long and reliable life. It makes for a DJ experience simply unavailable anywhere else.
Highlights of the Seventy-Two:
The TWELVE Battle Controller
Rane DJ presents the TWELVE Battle Controller, a simple, pure and powerful motorized DJ control system without needle skippage or tone arm hopping. The TWELVE has all the characteristics and simplicity of a “traditional” direct-drive turntable but without the hassle of fragile needles and skipping tone arms. Keeping things consistent with a familiar turntable layout and size, the only clear differentiator is a precision, multi-function touch strip for track searching and setting or triggering hot cues in place of the tone arm.
The vinyl experience is fully customizable with your favorite slipmat. With an all-metal body like the SEVENTY-TWO, the TWELVE is built like a tank, but it has the agility of a sports car. It is truly Battle-Ready. With the TWELVE, the DJ can scratch and play with all the direct spontaneity and creativity of a turntablist, but with the precision, repeatability and durability of the best digitally-based solutions. The TWELVE is the very best of both. There is simply nothing else like it, anywhere.
Highlights of the TWELVE:
“Our challenge was to develop these breakthrough products while still maintaining our unwavering commitment to our legendary performance quality and rock-solid reliability,” said Colin Issler, Senior Design Engineer for Rane’s Seattle-based Engineering and Design team. He added, “We love a challenge. We thrive on a challenge. Hold my beer. Challenge conquered.”
U.S. retail for the SEVENTY-TWO and TWELVE will be $1899 and $799 respectively.
Availability will be Spring 2018.
About Rane Corporation
Rane Corporation is an established innovator in problem-solving audio tools, professionally engineered with a focus on science, price/performance, and not frills and hype. Designed exclusively in the United States, Rane’s product distribution is worldwide. Marketplaces are DJ (performance, club, mobile & recording), Live Sound (FOH and monitoring) and Commercial (music & paging, networked systems) featuring innovative analog and digital audio products for each category. For more information, visit www.rane.com